Our Story and
Where We Are Today

Deluxe is the UK pioneer of private jet catering, with a worldwide reputation as the leading supplier of gourmet aircraft catering for the private and executive jet sector.

Founded in 1989 by Sue Griffiths, a former VIP Flight Attendant, Deluxe was born from a clear vision; to fill a gap in the market for first class inflight catering. Drawing on her experience, Sue set out to redefine standards in aviation catering and the foundations of Deluxe were established.  

Today, the business has grown significantly and is now led by Group CEO Daniel Robinson, a highly experienced entrepreneur who founded his first business nearly two decades ago. 

With teams based at Stansted Airport and Andover and additional kitchen and distribution facilities in Birmingham, this strategic network allows Deluxe to efficiently service airports across the UK. 

At the heart of Deluxe is a team of highly skilled, internationally experienced chefs who craft exceptional dishes with precision and creativity. Using fresh produce from trusted local suppliers, the company prides itself on full traceability and consistently held accreditations, providing clients with confidence and reinforcing its commitment to excellence.

Beyond catering, Deluxe offers a bespoke concierge service that goes far beyond food preparation and delivery. This end-to-end support ensures a seamless experience for both passengers and crew, ensuring every detail is handled with precision, discretion and care.

Deluxe serves a prestigious and diverse client base, regularly catering for members of Middle Eastern royalty, His Majesty King Charles III and the UK Royal Family, as well as the UK Prime Minister and senior members of the British Government.